What Are Meta Tags?
Meta tags are invisible pieces of information inside the <head> section of a webpage.
Users never see them – but Google and AI systems do.
Why Meta Tags Still Matter in 2025
- Help search engines understand your content
- Create rich link previews on social platforms
- Improve click-through rate in search results
- Improve AI search visibility (ChatGPT / Perplexity / Bing)
The 5 Most Important Meta Tags
1. Title Tag
The main headline Google uses to understand your page.
2. Meta Description
Not a ranking factor – but heavily influences click-through rates.
3. Canonical Tag
Prevents duplicate content issues.
4. Open Graph Tags
Create rich previews on Facebook and LinkedIn.
5. Twitter Card Tags
Required for large tweet previews.
Recommended Tool
Try the Meta Preview Generator included in the free Webmaster Toolbox